Where'd the idea come from?

Our Co-Founder, Tara, has Rosie the Riveter tatted on her shin. As a USAF veteran and mountain biker, and knowing International Women's MTB Day was coming up, we landed on making one of our own, Shredda, into the modern day Rosie the Riveter. Shredda is a strong woman, juggling many things at once, but always has time for a rip.

The "Shredda the Shredder" tee is a badass, skeletal twist on the iconic Rosie the Riveter. Set against a bold yellow background, Shredda rocks a blonde braid, the classic red polka-dot bandana, and pink sunglasses.

She is decked out in blue coveralls, polka-dot gloves, and flat-pedal MTB shoes. Throwing a peace sign, she holds a red half-shell mountain bike helmet in her other hand and stands beside a red full-suspension mountain bike. A dark blue speech bubble above her boldly declares, "We Can SHREDDIT!"

It perfectly captures the empowering, relentless energy of women who ride!

Key Performance Features:

• Soft, Lightweight Comfort: Made from 4.5 oz. 100% preshrunk ringspun cotton jersey, this tee feels incredibly soft right out of the box. It’s light enough to wear under a pack on the trail or just enjoy on a warm afternoon.
  
  
• Modern Classic Fit: It offers a flattering, non-boxy fit with a rolled forward shoulder design that provides better mobility—perfect for maneuvering your bike or simply relaxing.